A garment with an undeniable and powerful identity. A tribute to Argentina heritage, recreated with an international vision.
The poncho is much more than comfort, shelter, and design. It is the personification of a legacy, adapted to modern life, designed for anyone who stands firm, values something unique, and appreciates design with history.
The term Puna has Quechua origin and means ‘high altitude region’. It is a raised plateau more than 3,000 meters (9,900 feet) above sea level. Continuing the great Bolivian plateau, the Argentine Puna covers mainly the west of Jujuy, Salta, and Catamarca. Despite the cold and persistent wind and the thin air from the altitude, the Puna has been inhabited by man for millennia and is home to aboriginal ruins, colonial churches, and ghostly mining towns.
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